At Icarus Communications we offer our clients a wide range of marketing services and systems under the umbrella of digital marketing, design and advertising.
DIGITAL ASSET MANAGEMENT
Websites, landing pages, advertising accounts and their management. Crucial assets to every business online and their public relations. We will look at the perfomance, set up and manage ad accounts, campaigns and optimise all assets to be driven with return on investment at the forefront. We constantly revise investments to optimise their potential and maximise performance. In addition we also do this by way of very visual campaigns from traditional adverts, brochures, through to landing pages and website.
CONTENT MANAGEMENT & DESIGN
Your content and imagery, the channels you select for messaging and it’s management are key to your marketing. Our approach is to constanly refine across all levels and adapt to emerging performance in market that will boost your brand and connect you closer to your audience. Your public relations and communications we will look at with you to ensure all areas are on the same language thread and your content becomes your public messaging policy.
WEBSITE DESIGN & DEVELOPMENT
Not every website overview is a new project entirely but your Website is the ambassador of your business and needs to keep up with changing technology and a changing audience. In order for it to be effective in your advertising and messaging we’ll look at its presentation in all formats, keyword placements and calls to action that may need adressing. An overhaul or conversion to a different platform can make a huge difference to your brand and one that you may want to continuously refresh.
ANALYTICS & INTEGRATIONS
We work with digital marketing software and we also work with marketing integrations that can be tailored around your marketing methods. We can scale from open source API that exists in market and also look at pathway integrations that may be complex. We will share analytics and performance channels so you can see which areas are working and may well become key areas for investment and expansion. Our applications of SEO, PPC and social media managements are centred around key searches, key words and key performance indicators.