Trust marketing data, not the guru – tips to working with marketing agencies that invest in data

  Trust the data, not the guru. How working with an experienced Marketing agency could improve your Business.   How many times have we let feedback […]

Is Your SEO on track to avoid a marketing shipwreck?

SEO TIPS! Why not engaging in effective SEO could be a recipe for a marketing shipwreck.   Creating a beautiful website or online asset and setting […]
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Is Alt Text On Images Important For SEO?

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Changes in Facebook’s Algorithm

Changes in Facebook’s Algorithm. On the 11th January 2018 Facebook’s public announcement about its latest changes to its news feed algorithm brought swift reaction from social […]
Belfast City Hall

Icarus begins PR partnership with Belfast city law firm

A great start to the year and a clear perspective for Icarus Communications Managing Director Owen Waters in plans for 2018, longstanding Belfast City law firm […]
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2018 – Trends predicted for Social Platforms.

2018 – Expectations and trends predicted for Social Platforms. As companies start rolling into Q1 of 2018 there is a lot to be expected from social […]

Adams Surfboards signs with Icarus Communications

There seems to be no stopping global Surf brand Adams Surfboards at the moment. With their team rider Lucy Campbell now the 2017 British and English […]
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Dirt Bike Tours Ireland Soars To New Heights

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Belfast City Kitchen retail outfit signs with Icarus

Recently Director and Designer Andrew Picken of The Kitchen Design Shop in Belfast City met with Icarus Communications to discuss the next stages of their campaign. After […]
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Icarus and Surfers Against Sewage


Brand Identity – avoiding a crisis

Brand Identity- source and target, tightening any potential placement gaps – Source and target in branding, two areas that can go drastically wrong in brand representation […]
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Content Marketing

Content Marketing is essentially the proof of concept you can update on your website or digital asset. It quite simply provides an opportunity to say who you are and […]